The luxury open a flagship store in the end worthwhile

A long time, the luxury flagship store has been spending money earned crying. Invest in the trend of the brand-name retail stores in recent years soared, store packaging was dazzled, costly, and Sac Longchamp Pas Cher the purpose is to attract tourists and increase profits - but it is difficult to fill a variety of expenses alone sales. However, contends the focus of a speech to reach turned to open flagship store in the future whether the brand has been beneficial. Since luxury goods more than half of sales contributed by the tourists traveled to the West, emerging countries, consumers abroad Shopping presented normalization major brands as possible reduce the scale of the ultra-luxury stores beginning distribution. "When consumers happily flew to London, Paris and New York travel shopping, who is also necessary to wantonly store layout?" Said Alan Fisher (Aaron Fischer), he focused on the Asian market consulting Head of consumer research firm CLSA (CLSA), he pointed out: Since 2009, the ratio of capital investment and sales of Longchamp Pas Cher luxury goods industry fell from 7% to 5%. The other brands are not so sure. In the past year, Burberry Li (Burberry), Prada (Prada) and Louis Vuitton (microblogging) (Louis Vuitton) set up around the world a lot of the flagship store, apparently believes he can share the long-term bonus, they are the UK, Italy and French fashion brand. Last month, the IWC (IWC) in Madison Avenue, New York (Madison Avenue) an operating area of ​​3000 square feet of stores, it opened its first flagship store in the United States. The Swiss watch manufacturer, spent several years time to identify the ideal location to recruit excellent staff, and to determine the aesthetic sentiment. Each watch series has a special theme area, watch surrounded by books, ship models, fish tank and even flight simulators to decorate. "Obviously, to open a flagship store in the United States is the we next expansion strategy," said IWC Joe Kee, Chief Executive Officer of Sri Lanka (Georges Kern). "The cost will certainly be very high, but only to companies that everything is ready, and have considerable strength, will categorically make decisions. This is to improve the value of our brand in the United States, the core consumer market and consolidate the existing layout important initiatives. grasp the full profit, we will never opens flagship store. " Experienced staff as well as enhance positive interaction between the sales of the flagship store. Customer a brand the longer stood in the shop, the more likely it is to buy a shot, That is why in the luxury flagship store often held art exhibitions, screenings, as well as open the coffee. "With the flagship store, we show how they evolved into the colorful lifestyle brand, show different styles of the world at the same time, the ins and outs of the product again with his right, he is Italian" Fabio Manco said inner (Fabio Mancone), the The fashion company Giorgio Armani (Giorgio Armani) is responsible for the franchise and contact the person in charge. "In the online shopping become mainstream consumer, the flagship store is the site of the exhibition shopping (rather than virtual shopping) perfect example of how to continue to impress consumers." Armani said profit effect far beyond B2C marketing model and moralistic advertising. Opened a new flagship store area wholesalers investment as a sign of confidence in the brand of charm, the results after the opening of the flagship store, the surge in orders. New York architect Peter Marino (Peter Marino) has designed dozens flagship store for French luxury goods company Louis Vuitton and Chanel (microblogging) (Chanel). He was convinced: the visitor surge in the number of countries such as China and Russia, the major luxury brands feel Sac Pliage Longchamp more need for increased investment to implement their own retail strategy. Consumer groups, the greater the liquidity, the flagship store of the shorter-lived, "he said. "In the past, the store may be several decades to immutable; upgrading but now appears to be growing fast. Especially shrewd seasoned Asian consumers, particularly high expectations of luxury greater the fame, more new styles, like more beautiful, more beautiful color brand, the more they favor. " Marino said visiting the flagship store can leave a lasting impression, than ads aired the effect to be much stronger, so it's worth spending billions of dollars of investment for it. Moreover, in view of the flagship store is usually operated by the luxury goods company, easier control of branding, product launches can be held in the new store as well as the corresponding power. However, the necessary prudence remains crucial. Robert Burke, founder of the luxury consulting firm Robert Burke (Robert Burke Associates) (Robert Burke) said: "the many brand due to an underestimated complexity of foreign markets, not the wrong choice of local partners, tax the negative too much, is to implement radical excessive excessive investment and planted a big somersault, and result in the operation. " In recent years, expanding rapidly in India let several luxury goods company suffered terribly. Tasted the sweetness to open a flagship store in China, so many luxury goods companies to invest in India too hasty shop results losses attendant is quietly downsizing. At the same time, the U.S. fashion retail chain Abercrombie & Fitch released this month is an ugly financial report, the main reason attributed to too much too fast to funds spent on operating bleak European flagship store who. Inevitable: the strength of the luxury goods company decided to influence the size of financial reporting success or failure of the flagship store. The small brand flagship store careless operation, will become slick cumbersome; consumers (and their wallets) to make a fresh start, store rent, staff salaries, and the cost of the project expenditures will be overwhelmed. HSBC Group (HSBC) analyst Anthony Berg (Antoine Belge) said: "The greater the safety factor of the well-known brands, the majority of years of history to open flagship chain, so step-by-step set up shop would not have to have much overall financial position negative impact. " "But these flagship stores is often not as good as the regular store to make money, it takes two to three years to break even, while the regular stores usually break even a year can be achieved, however, the flagship store other compensation, such as a particular customers to establish long-term cooperative relationship. " The Manco within admitted: quantify the return on investment, the company must think Sac Longchamp Solde long term, insisted that this is the best characteristics of the luxury goods industry. "If we want to build a successful fashion brand, you have to accept this concept: return on investment can not be done overnight - take a look at the example of the fashion show will be a clear picture the measurable criteria Do not just stare at the sales, and must be included in the corresponding the value of the concept, which originated from the lasting influence to establish rapport with 21st century luxury consumers.